SLEEP IS WEALTH


The results are in: more sleep means more money, and here’s the research to prove it.

When is the last time you felt well-rested? We mean that in-your-bones renewal, sleeping beauty-quality hundred-year sleep, kind of feeling. If you’re like most of us, the answer is somewhere between: a long time ago, perhaps not in recent memory. We are approaching Spring, the time for renewal upon us - and you’ll want to put sleep at the top of your list for optimal renewal. Evidence is now emerging to back what we’ve be waiting to hear: get more sleep, earn more money.

Once upon a time, the sleep-deprived hustler was crowned with societal accolades for upholding American values of hard work and a “go-getter” attitude. The woman who did it all: a martyr to work, home, and personal interests was lauded as a role model. Sleep was considered a luxury to be cast aside for the ambitious among us.

This image has deflated as burnout has taken root in western society and we’ve finally realized that sleep is in fact not a luxury, but an imperative aspect of success. But just how much sleep? The CDC recommends 7 or more hours of sleep for adults. In other words, getting less than 7 hours of shut eye per night is considered to be inadequate, with real consequences.

What’s the big deal, you 5 and 6-hour dreamers ask? According to economists Matthew Gibson and Jeffrey Shrader, increasing your weekly slumber average by just one hour can increase wages by a considerable 5%. Makes sense, right? More sleep means less irritability, less stress, more focus during the day, a healthier immune system and generally a better outlook on life - which usually leads to better decision-making.

Today, a slew of C-level executives are coming out as big sleepers. Arianna Huffington brought sleep back en vogue with the release of her book The Sleep Revolution, and the reality of its importance began trickling into pop culture.

Jeff Bezos, the richest man in modern history, has shared his secret to decision making - eight hours of sleep every night. Right there with Bezos on the eight-hour train - Ellen Degeneres. And who can forget when Mark Wahlberg broke the internet when he released his daily 2:30 am morning routine, going to bed at 7:00 pm nightly (more on that soon).

Fortunately for us, the tech market is catching up with our need to snooze. From noise-canceling, sleep-inducing ear pods, to the most elusive sleep tracking pad, sleep tech products are coming to the forefront almost daily. 

Of course, we would be remiss not to mention best-selling Second Skin Nightie, touted by Fast Company as "light and soft on the skin", "cool between the sheets" and "extremely comfortable to sleep in". Why not consider it an investment on your future earnings? 

Spring is upon us: time to live a new life well-rested and reap the benefits.


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