British founder Rebecca Smith was frustrated with her Sleepwear options. Having worked in the fashion industry for twelve years growing brands such as Herve Leger and Lulu Guinness, she was always engaged in new products. Clothing and accessories offered plenty of great design options but sleepwear was lagging far behind. The market only seemed to offer options that were cheaply made, ill-fitting, overpriced or overtly sexy. Rebecca simply couldn’t find any modern, affordable sleepwear that was truly wearable. After a year of intense design and development, the first RECLINER range was born in November 2015. The ‘Point Collar Shirt’ and its matching partner, the ‘Wide Leg Pant’ in the now iconic Newspaper print, sold out within four weeks. Here are a few of the principles that guide the RECLINER brand.
“In our eyes, style should never be sacrificed for comfort – under any circumstances. Why shouldn’t we have sleepwear that we actually want to wear? RECLINER is designed to be in line with your existing wardrobe – wearable, stylish but with a heavy dose of comfort thrown in.
Fit is everything to us. We give you smooth, flattering waistlines that spare the bulk and fastenings. We hate bulky lapels, so we made the ‘Point Collar’ on our namesake shirt, trim and chic. We give you enough coverage that you no longer have to run for cover when the delivery guy shows up.
We streamline every last one of our designs using vents, openings and proportions that allow plenty of movement in bed.”
Fabrics that make you go 'mmmm'
"We believe that your sleepwear should take care of you (rather than the other way around). We source fabrics that not only feel amazing but compliment your busy lifestyle. Our featherweight Japanese satins are machine-washable; our bamboo jersey is pretty much the softest thing you’ll ever touch. It’s also temperature-regulating so you can wear it year round. We use the highest-grade, hardiest 16mm silks.
Durability for us is key: our products are built to wear every day. Luxurious and wearable… that’s our winning combo."
"We think that purchasing sleepwear should be an enjoyable experience - never a snore. Sleepwear is personal and we want to make you feel good in your cherished down time.
We care about the details – a lot. French seams and baby hems neatly complete garment interiors. Our re-sealable bags double up as toiletry carriers to take you from home to hotel. We leave the styling to you. A large part of the RECLINER range is interchangeable so you can mix up your pairings. The Wide Leg Pant and Point Collar Shirt will get you through a New York winter. You can throw in the Scooped Tank for a weekend in LA. We are all-weather, all-season."
Follow us on Instagram @reclinernyc
To check out our Blog – ReclinedStyle, click here
Drop us a line at email@example.com